Adaptation of Medical Technologies and Understanding Dynamic Shifts in Consumer Behavior

Variety of challenges have risen due to the unprecedented challenges associated with Covid-19 pandemic. Extended lockdowns, shortage of medical supplies, logistical challenges and lack of infection testing equipment have restricted the access for those seeking medical consultation and diagnosis. In turn, this phenomenon has also increased the self-medication behavior in public and often lead to dire consequences due to inappropriate or absence of diagnosis from medical professionals. On the other hand, lack of protective equipment have also impaired the ability of medical professionals to perform thorough diagnosis to those seeking health consultation for even marginal health related issues.

The Challenge: Integrating medical technological solutions, into the mainstream of medical consultation processes and developing standard operating procedures (SOPs) for the purpose of diagnosis, monitoring and treatment of diseases.